IMG_2319.JPG

Thinking visually is my superpower; the ability to ideate and create is what I was put on this earth to do. Learning how to execute these ideas is a skill that I have developed over time, and the visual media of photography and motion act as the language that my ideas are ultimately communicated in – because direction is nothing without execution.

 

My work is rooted in collaboration and identity, whether that be of an individual or a brand. Fashion is a direct extension of identity, a direct reflection of today’s culture. An individual’s style is not only an expression of themselves but an expression of how they see themselves within the context of their surroundings.

 

The merging of fashion and film, and/or photography is the perfect medium for me, as an aspiring art director who is a senior Fashion Marketing student at SCAD Atlanta, I hope my ideas speak to you. 

Let's get in touch: katerinamservi@gmail.com