HOKA One One
A UX-centered customer retention strategy that implements pop-up shops, product development, mobile apps, and creative collaborations to improve the overall brand-consumer relationship and increase DTC sales for Hoka One One.
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Pemberton's:
a Coca-Cola Speakeasy
What if Coca-Cola opened a speakeasy style bar in Atlanta? This project explores this idea, creating a testing site for Coca-Cola's venture into RTD alcoholic beverages as a new revenue stream.​
Apple Music
Mock-event strategic concept to increase market share and brand awareness of Apple Music. Implemented creative direction, awareness of North American entertainment and culture, and managed timeline and budget to fully build out creative concept.
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ACNE STUDIOS X IKEA
Product Development
This project represents a collaborative effort among three classmates, providing a comprehensive account of the entire product development process, spanning from concept inception to final execution. Additionally, the project delves into a comparative analysis of the strategic approaches employed by two distinct brands, IKEA and Acne Studios, shedding light on their unique product positioning and market strategies.
